May

24

Lessons from Lexus (part 3)

Post Category: Blog Posts, Leadership 

I’d like to focus in this post on the third Lexus principle from the Lexus Dealer Branding book my friend Tom loaned me.

We are profoundly respectful of our customers’ time and total experience.

The first thing that comes to mind when� I think of how this relates to ministry is the length and content of our weekend experiences. I have been to far too many churches who take the term “captive audience” literally! I’ve heard Pastors ramble on and on in complete disregard of the time of the people who are listening.

The first excuse Pastors will offer for the length of their messages is, “I’m just flowing in the Spirit.” With all due respect, there is something flowing but in most cases it’s not the Spirit! Remember, when Jesus finished speaking the people often begged him to stay. They were captivated by what he had to say.

A lesson we can learn from Lexus is to respect the time of the people who come to our weekend experiences by spending the time necessary to consolidate what we are trying to communicate. More is not always better. Sometimes it’s just MORE!

Take what you are trying to communicate and reduce it to the 2 or 3 most significant points and then sum up what you want people to remember in 1 takeaway sentence. If we don’t value the time of the people who walk through our doors then they will invest that time elsewhere.� The greatest message in the world deserves the best preparation and delivery we can give it.

For more information on how to creatively prepare and deliver a message that people will remember, check out Communicating For A Change by Andy Stanley and The Creative Leader by Ed Young.

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