May

25

Lessons from Lexus (part 4)

Post Category: Blog Posts, Leadership 

The fourth principle from Lexus talks about why they do what they do.

  • We celebrate our customers’ personal goals and achievements, and share in their passion for making the most of every moment.

For a Lexus dealer, it’s more than just trying to sell someone a car. They should recognize that when a potential customer walks through the door they are walking in with a story. There have been a number of simple or profound moments that have brought them to that dealership. They may have just gotten a raise, promotion or new job. They may have met a sales goal or are celebrating the anniversary of something momentous in their lives. Maybe it was the impulse of just stopping in and imagining themselves in a new luxury car. A good salesperson realizes that there is a story worth listening to and moments worth celebrating.

My friend Tom is a great example of this principle at work. Every time I meet him at Starbucks he runs into former (or future) customers that he strikes up a conversation with. It’s easy to see that more took place than the purchase of a vehicle. Tom was able to connect with them on a personal level and celebrate their achievements. By helping them make the most of every moment he created more than a customer. He made a friend.

In our ministries it’s important to remember that every person who walks through the doors of our church walks in with a story. There were moments both good and bad that came together to bring them there. They are more than a potential “customer.” They have a story to tell, if we’ll listen. By connecting with them we can celebrate the beauty of their life and share the experience of a lifetime with them. We can point them to the one who can truly help them make the most of every moment and change the rest of their lives.

Remember, we have much more than a “product” to tell people about. We have an experience to share.

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