“The Hire” BMW Short Film
POSTED IN: Randomness, Videos
Continuing with today’s BMW theme I thought I’d share one of my favorite BMW clips.
You may not realize but BMW was one of the early pioneers of online videos known as “viral videos”. The BMW film series, “The Hire” was a series of eight short films (each about eight minutes long, on average) produced for the Internet in 2001 and 2002. A form of branded content, all eight films featured popular directors from across the globe, starred Clive Owen as the “Driver”, and highlighted the performance aspects of various BMW automobiles.
This video, featuring the BMW M5, is still my favorite and stars Madonna and Clive Owen and is directed by Guy Ritchie. Enjoy.
(click here if you can’t see the video)
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Visit My Website
August 7, 2008
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I totally LOVE The Hire!
But I always thought they shoulda done a feature length film… on that, did you ever notice that Clive Owen’s character in Bourne Identity drove a BMW? I thought that was a nice nod to The Hire.
BTW, On my DVD this one is the only one that won’t play. *sad thoughts*
Visit My Website
August 15, 2008
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Oh maaan, what a great video! I almost passed on watching it cause, I dunno… Madonna? Have you seen that video she did with the Timberlake guy? Anyway, I wish I could drive like that!