For Tomorrow – The TOMS Shoes Story

16 posted on September 16, 2008

POSTED IN: Social Justice

I just watched the short documentary film For Tomorrow – the TOMS Shoes Story (I originally wrote about TOMS here and here). The film tells the story of how Blake Mycoskie, a former contestant of The Amazing Race, was inspired by the low-cost alpargatas (espadrille-type shoes) he found during a trip to Argentina. He was also struck by the extreme poverty he saw and decided to do something about it.

In 2006 Blake launched TOMS based on the premise of giving away a pair of shoes to shoeless children in third-world countries for each pair he sold. To date TOMS Shoes have sold over 200,000 shoes and given away the same number.

I already own a pair of TOMS (pictured above) and knew the story behind the shoe but watching the images of little children putting on their first pair of shoes and mothers kissing and thanking the volunteers helped remind me how many simple ways people are making a difference around the world.

If you get the chance be sure to watch this inspirational documentary. And, if you don’t already own a pair of these very comfortable shoes, be sure to check TOMS out.

If you’re heading to Catalyst be sure to look up Carlos Bradley working the TOMS booth in the Social Justice tent and tell him you read about TOMS on BradRuggles.com.

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This entry was posted on Tuesday, September 16th, 2008 at 8:41 am and is filed under Social Justice. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

5 Comments

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September 16, 2008

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1 Abbey said:

That’s awesome how something so simple can make such a huge impact. It’s also awesome how similar your particular pair of shoes looks to water shoes…=)
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September 16, 2008

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2 Ryan Detzel said:

I picked up a pair of Toms at Catalyst last year. I also preached a message about social justice a while back and educated our body on Toms shoes…we bought quite a few pairs.

Good reminder of such an amazing idea. Simple.

Ryan Detzels last blog post..Oh, snap…
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September 16, 2008

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3 Cherith said:

I have ALWAYS wanted a pair of TOMS shoes!! I think I found a pair that I have to have!! And while I was browsing on there I have also fallin in love with the Feed Bag. It will feed and educate a child for a year.. so I think I have to get it!!

I love the message he is sharing.. so inspiring!

Cheriths last blog post..My Home town… Fort Wayne Indiana!
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September 19, 2008

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4 Dean said:

Brad,

Thanks again for writing about TOMS. I just got my first pair and a t-shirt from UPS today. Super geeked!

Deans last blog post..I Am No Michael Stipe
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April 17, 2009

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5 Jamie said:

Hey Brad
i was just wondering where i could find a copy of the TOMS documentary!?
Thanks!