Top 5 Interactive Ads That Catch Your Attention
POSTED IN: Blog Posts, Creativity, Marketing
In marketing these days, it’s getting more and more difficult to connect with consumers using traditional advertising methods. People have begun to tune out billboards, commercials and print ads.
That’s why it’s refreshing to see new ideas that help bring an interactive, memorable element to the advertising message. (ht: TheCoolHunter.net)
Nikon D700 Paparazzi Billboard
At a busy Seoul subway station, Nikon mounted a huge interactive, light-box billboard displaying life-like images of paparazzi that appear to be jostling and competing for the best celebrity snap. The celebrities in this case are the passersby, who automatically triggered a deluge of flashing camera lights as they walked past the billboard. The accidental superstars then followed the red carpet all the way out of the station and into a mall – directly into the store where they could purchase the new D700.
Fitness First Wait Watching
No more living in denial about the size of your waist line, thanks to this fantastic albeit terrifying guerrilla marketing initiative from the health club chain, Fitness First. Unsuspecting commuters in the Netherlands are faced with viewing their body weight in bright lights – quite literally – when they take a seat at this Rotterdam bus stop. Scary to say the very least, but extraordinarily clever. I’m curious, what would you think about this advertisement? Does it go too far or would it accomplish the goal of getting you into the gym?
Get Them Off Your Dog (People As Fleas)
A mall in Jakarta, Indonesia, has taken interactivity and creepy-crawliness to a new, flat level with the creation of this massive ‘floor sticker’ in an Jakarta shopping center. The ad, for Jakarta’s pet emporium JAKPETZ, promotes Frontline Flea & Tick Spray with the slogan ‘Get them off your dog.’ Viewed from the upper levels, the people walking on the ad look disgustingly flea-like which serve to help reinforce the ad message and probably lead to quite a few camera-phone pics.
Interactive Sharpie E-Cast
Most have a fascination with graffiti art. How many of you have ever looked over your shoulders to make sure no one’s watching when you scratch your initials in a freshly laid slab of cement? Yeah, me neither. The creative minds working for Sharpie, the ultimate in permanent markers, have discovered a way to satiate our desires to deface public domain. Interactive e-cast billboards have been scattered around cities, which allow people to experience the rush of creating their own graffiti. Choose some colours, write a message and Sharpie makes it possible for anyone to leave his permanent mark on the side of the bus stop or the public phone or anywhere else billboard adverting may be experienced. I’d be curious if, since it’s in a public place, the messages remain appropriate. Either way, it’s a great concept – a billboard that interacts with the customer.
Koleston HairCare Billboard
To promote the line of Procter & Gamble’s Wella Koleston HairCare Naturals hair colourant, H & C – Leo Burnett Beirut did this creative piece of outdoor where the woman’s hair, die cut out of the billboard, allows the colour variations of day and night shine through. While the message may be too subtle for most I think it’s an ingenious new take on a traditional ad medium that’s been around for years.
What ads have you seen lately that have really stood out in your mind?
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July 16, 2009
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The paparazzi one was great. do they speak english in Indonesia? why is the ad in english..
Stephen Bateman’s last blog post..My blog needs to rest.
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July 16, 2009
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Very cool! The nikon billboard is eye-popping!
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July 16, 2009
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those are all very intriguing, but i have to say the one with the dog really makes me smile.
Amy’s last blog post..Einstein Quotes
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July 17, 2009
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[...] Top 5 Interactive Ads That Catch Your Attention | Brad Ruggles (tags: article advertising humor) [...]
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October 1, 2010
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camera phones are very convenient coz they can take picture and calls at the same time,;:
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November 2, 2010
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I love the paparazzi! It’s quite a creative concept and the red carpet is a great touch. Go Nikon!!
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November 7, 2010
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well, camera phones always come in handy whenever there are important events and parties ::
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March 29, 2011
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Seriously..those scales on the bus stop seat? That’s seriously freaky..could be classed as proper intrusive!
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May 15, 2011
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They should make the interactive sharpie e-cast impermanent. People should be able to erase the last message or drawing written on it just like in a magic board. Having a permanently marked ad can be dangerous, and people might take advantage of it by vandalizing inappropriate comments or drawings.
Hank Jones
Director Remodeling
remodeling San Diego
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May 18, 2011
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I think there needs to be a definite balance between entertainment to catch you attention and hold it, and the underlying message being conveyed.
There is a lot of entertaining advertising out there that doesn’t sell anything or connect you back to a brand, which is pretty much a waste of money.
Those that can strike the right balance and break through the noise have the best chance of getting a healthier return for their advertising dollar
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May 25, 2011
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The coolest for me is the “Interactive e-cast billboards. Very cool interactive billboards and they look much more inexpensive than other interactive digital signs. “. This is the real billboard that interacts with the customer. What is the other billboard that could be more fun than this? I haven’t heard about any sightings in the U.S. but would love to play with one myself. Just thinking if what would I write on it? What would be my message?
Fred Homes
Tucson architects
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June 20, 2011
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the ad in the subway of the paparazzi is unreal!! i love it
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June 22, 2011
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VERY CREATIVE! AND PERHAPS VERY EFFECTIVE TOO!!! ohhhhh i wish i could think of things like this!
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June 24, 2011
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“…Catch Your Attention” is an understatement. I had never heard of the e-cast billboards before. What a great idea. Thanks for sharing these images.
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June 24, 2011
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[...] Te er Ryan Bader Siyar Bahadurzada Bao Ligao This entry was posted in Uncategorized. Bookmark the [...]
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October 10, 2011
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WOw! These are definitely the coolest interactive ads I’ve ever seen. The Nikon “D700 Paparazzi Billboard” and “Get Them Off Your Dog (People As Fleas)” are my favorites. Nice work!
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October 11, 2011
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City News Local…
[...]Top 5 Interactive Ads That Catch Your Attention | Brad Ruggles[...]…
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October 30, 2011
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December 20, 2011
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Cool ideas on how to promote their products. I really like the ad of Nikon, it will really have your attention once the lights flash on you. I also like the ad for the dog, the idea is brilliant having the people as flea. =)
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January 25, 2012
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January 25, 2012
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January 26, 2012
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I think other web-site proprietors should take this website as an model, very clean and great user friendly style and design, as well as the content. You’re an expert in this topic!