Flyvertising?

Flyvertising?
4 posted on November 4, 2009
POSTED IN: Blog Posts, Creativity, Marketing, Videos

Want to stay on top of the newest trend in advertising these days? I have two words for you: branded insects.

A German book company, Eichborn, decided to create an advertising campaign for their booth at the 2009 Frankfurt Book Fair that, uh, flies in the face of convention (sorry, I’m a sucker for bad puns). Eichborn’s “smallest commercial gimmick in the world” campaign was simple: attach physical banner ads to actual flies. Yes, they somehow tied small red Eichborn banner ads to flies and let them loose in the Frankfurt Book Fair. The result was flying advertising that nobody could miss.


(ht: @MichaelForsberg)

What do you think of the flyvertising campaign? Creative? Gross?

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This entry was posted on Wednesday, November 4th, 2009 at 9:17 am and is filed under Blog Posts, Creativity, Marketing, Videos. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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  1. Visit My Website

    November 4, 2009

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    1 Jason Ruggles said:

    That video would have been DOPE if it had that song from that cheesy e-card: “Bugging you is easy ’cause you’re buggable”.

    I’m not of the opinion that any exposure is good exposure. This idea BUGS me. (I like that pun so much, I used it twice) What’s next? Putting messages in food that makes people puke? Now there’s an idea…



  2. Visit My Website

    November 5, 2009

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    2 Jeff Goins said:

    This is ridiculous… and I want “in.”



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    November 5, 2009

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    3 Steven Rossi said:

    I’m assuming that whatever was written on that banner was large enough for those people to read. I couldn’t read it, but I’m hoping they could. I sorta like the idea…it’s creative and kinda fun. It turns an annoying bug into a fun surprise. :-P



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    November 5, 2009

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    4 Terrace Crawford said:

    [Ha!] I love it. PETA will be ticked… but I love it.

    –Terrace Crawford
    http://www.terracecrawford.com
    http://www.twitter.com/terracecrawford



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    November 10, 2009

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    5 Hamburg-Hochzeitsfotograf.de said:

    This is typical for the publisher, it is viral.
    Greatings from Hamburg
    Olaf Bathke



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