Where Will Happiness Strike Next?

Where Will Happiness Strike Next?
25 posted on January 25, 2010
POSTED IN: Blog Posts, Creativity, Videos

Coca Cola recently launched a brilliant video that immediately went viral racking up over 1 million views since its launch on January 12, 2010 (ht to Curtis for the link).

A specially rigged Coca Cola vending machine was set up overnight in Marilac Hall at St John’s University in Queens, with five hidden cameras ready to catch the action. The next day students were surprised by a vending machine that handed out (literally in some cases) pizza, flowers, extra Coke, balloon animals and a a six-foot sub. The video ends with the question, “Where will happiness strike next?”

Coca-Cola “Happiness Machine”

Ok, I can’t even begin to tell you how much I love this video! It’s so creative. I don’t know how or where but I’m going to do something like this here in Indianapolis.

What do you think of the “Happiness Machine” video? If I were a betting man I’d lay down money that you’re already emailing it to someone…am i right?

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This entry was posted on Monday, January 25th, 2010 at 11:23 am and is filed under Blog Posts, Creativity, Videos. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

28 Comments

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  1. Visit My Website

    January 25, 2010

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    1 Brian Richards said:

    This made me so happy :)



  2. Visit My Website

    January 25, 2010

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    2 Curtis Honeycutt said:

    I gotta share love with Barry Rod’. He sent me the link via Video Sift yesterday.



  3. Visit My Website

    January 25, 2010

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    3 Curtis Honeycutt said:

    …I was trying to link to Barry’s website… http://www.worldnextdoor.org.



  4. Visit My Website

    January 25, 2010

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    4 Brad Ruggles said:

    Well then thanks to both of you for linking me up!



  5. Visit My Website

    January 25, 2010

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    5 April said:

    happiness is getting stuff for free



  6. Visit My Website

    January 25, 2010

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    6 Rachel Richard said:

    Ding! Ding! Ding! You won… I was already forwarding! LOL! :)



  7. Visit My Website

    January 25, 2010

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    7 Greg said:

    BRILLIANT!

    I believe the best word to describe what people experienced here was JOY! They got way more than their mundane expectations.

    Forward it? No, I BLOGGED it! So much to learn from that brilliant marketing/PR campaign.



  8. Visit My Website

    January 25, 2010

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    8 JD said:

    Well, Brad, I’m glad you’re not a betting man :o )

    To be honest, while it’s a neat experiment, there are two things that I struggle with.

    Right at the beginning, the lady puts in money for a Coke, and several come out. Is taking the extra ones not purchased setting a good example? Even if it was rigged to do this as part of the experiment, she did not know this. The message it sends made me uncomfortable right off the bat.

    Secondly, I love the acts of kindness extended to the students, but I have issues with the marketing / catch phrase. I don’t think vending machines are the true source of happiness. In this materialistic society, this type of message just adds to the noise.

    Then again, perhaps I’m missing the point entirely — there IS joy in giving :o ) I hope this leads people to be more intentional in giving to others. Random acts of kindness should become less random, and more commonplace!

    Thank you for sharing!



  9. Visit My Website

    January 25, 2010

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    9 Shellie (baylormum) said:

    I think JD is over-analyzing it a little too much! Maybe if you told me what any of the people who got more than 1 Coke should do with the excess, maybe I would agree. These are poor college kids, so I think it’s great that they are sharing the wealth. I didn’t see anyone with a shopping bag taking them all for themselves. And they were all smiling! And working together.

    But, I didn’t see a knife to help cut up the sub sandwich…..



  10. Visit My Website

    January 25, 2010

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    10 Dan said:

    Sounds kind of like the “fun theory” experiments that Volkswagon set up http://www.thefuntheory.com/

    Except perhaps being more blatantly commercial (not directly obvious that Volkswagon is behind it…). Fun though!



  11. Visit My Website

    January 25, 2010

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    11 Mo said:

    that is just awesome!!! Made me smile so much :)



  12. Visit My Website

    January 25, 2010

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    12 Brad Ruggles said:

    Dan – Love theFunTheory.com! Great stuff! Thanks for sharing!!



  13. Visit My Website

    January 25, 2010

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    13 bondChristian said:

    Thanks for sharing that. I loved it – and tweeted it.

    Why is Coca-Cola serving others better than I am?

    -Marshall Jones Jr.



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    January 25, 2010

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    14 portorikan said:

    That is awesome. Love it.



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    January 25, 2010

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    15 Andrew said:

    Love the video thanks for sharing it.



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    January 25, 2010

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    16 Adam said:

    shut up.. that is about the coolest video ive seen in a long time.

    awesome.



  17. Visit My Website

    January 25, 2010

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    17 Ross Middleton said:

    Dude, awesome video. Loved it. If you do that in Indy, you better record it and put it on your blog!



  18. Visit My Website

    January 25, 2010

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    18 Laura Carney said:

    You could hand out all kinds of freebies and goodies to your neighbors and see how happy it makes them! You could give pop-tarts and buffalo chicken and babysit their kids and stuff like that…I don’t know…just brainstorming with you ;)



  19. Visit My Website

    January 26, 2010

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    19 Jason Ruggles said:

    I think this is the first time a company has given away free stuff for publicity!

    ;-)

    But it’s fun.



  20. Visit My Website

    January 27, 2010

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    20 Terrace Crawford said:

    LOVE the video.

    –Terrace Crawford
    http://www.terracecrawford.com
    http://www.twitter.com/terracecrawford



  21. Visit My Website

    October 11, 2010

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    21 Corner Cabinet ` said:

    Happiness is the goal of every human being in this planet , everyone wants to be happy-*,



  22. Visit My Website

    December 16, 2010

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    22 Skin Moisturizers said:

    true happiness can be difficult to achieve, you can be rich but still not be truly happy “`:



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    June 21, 2011

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    July 17, 2011

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    24 Fritz Catanzano said:

    If Apple company didn’t help to make personal computers as well as Local cafe did not make coffee, how come acquired they become thus flourishing? The journey to achieve the most innovative and many attractive products, despite the fact that envigorating, can be a somewhat packed area. If possible, Apple company as well as Local cafe created their particular market.



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    September 6, 2011

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    25 Madie Lanosga said:

    Seriosly, I’m a site admirer sufficient reason for each of the websites in existence right now, not every one of these individuals that’s been submitted is different for instance you does indeed. Your website captured my attention and that i enjoy your ideas this you’ve benn shared with people..Thumbs right up!



  26. Visit My Website

    October 16, 2011

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    26 Glenn Garacci said:

    I would be interested in more content like this from you. I think a lot like you on this subject and your perspective is interesting. Will there be more soon?



  27. Visit My Website

    November 16, 2011

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    27 Jeremy said:

    I say WOW! they were so lucky to experienced that from coca-cola. wish I could too. lol!

    Jeremy
    Corporate Massage



  28. Visit My Website

    December 7, 2011

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    28 Tinger Woods said:

    Wooh! Brilliant idea for Coke. It makes the people very happy. I wish someday, coke could also come to our place.



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