Help Haiti Live
POSTED IN: Blog Posts, Compassion, Creativity
A couple of weeks ago Shaun Groves called to ask me if I was interested in working on a benefit concert he was organizing called Help Haiti Live. Even though my work schedule was full I knew I couldn’t turn down an opportunity to donate my time and talents to help the people of Haiti. HelpHaitiLive.com is a unique benefit event because it will be streamed live over the Internet. I can’t tell you everyone who will be contributing to the concert but I can tell you that some amazing performers are on board. 100% of the proceeds from this event will go to support Compassion’s relief work in Haiti.
The first step was to design a logo and branding for the event. I started off by drawing the lettering in Photoshop using my Wacom tablet. I painted the colors inside the letters using these watercolor brushes from Bittbox.

I also tried a variation with the lettering reversed out on a red background:

In the final version of the logo I ended up removing the outline around the lettering, cleaning up the letters and adding some texture and the red/blue of the Haitian flag behind.


Once we finalized the branding, I designed the event web site and handed it off to Ben Stewart for development. This is the final version of the site that goes live today:
Mark your calendars for February 27 for this special event. I’m excited to partner with Compassion International for this event to help the people of Haiti. But don’t wait until February 27, you can click here to give to Compassion’s relief work or text “DISASTER” to 90999 to donate a gift of $10.
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Visit My Website
February 10, 2010
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Hey Brad! I always enjoy when you explain your Photoshop processes. Helps me out with ideas. I also love the video. It’s absolutley gorgeous. Do you know who produced it?
Visit My Website
February 10, 2010
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Yes, I love the video too. It was produced by Magnus Creative. I think they did an amazing job.
Visit My Website
February 10, 2010
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Once again, great job! Its so cool that your talent is helping with such a huge benefit. Lives will be changed because of your work, that’s awesome
Visit My Website
February 10, 2010
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The site looks awesome. God has given you great talent, sir.
Visit My Website
February 10, 2010
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great design!
Visit My Website
February 10, 2010
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Brad:
I would love to share this video in our church on Feb. 21st to promote the concert! Can you please send me your design, with the date and children, to use on our multimedia? I would really appreciate it! You’re awesome!
~Leah
Visit My Website
February 10, 2010
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Love the feel and texture of the stuff you did for Help Haiti Live.
Let me know if you ever need some help with writing. Check out wilsoncopywriting.wordpress.com for some of my samples (shameless plug … okay, I am ashamed a little bit).
Dave
Visit My Website
February 10, 2010
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dude, incorporation of the Haitian flag…beautiful. Really.
Visit My Website
February 10, 2010
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beautiful! i love seeing the process too.
Visit My Website
February 11, 2010
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[...] work by Indy based blogger, Brad Ruggles, working with Compassion to build a site for their upcoming Help Haiti Live event. Notice the [...]
Visit My Website
February 12, 2010
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Looks awesome. I was actually on the website and was struck by how nice it looked, especially knowing that it must have been thrown together pretty quick.
I scrolled down to see who did it and was not at all surprised to see your name there.
Great work!
Visit My Website
February 13, 2010
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You did a very nice job on the site, Brad.
Visit My Website
February 13, 2010
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Thanks bro! Means a lot coming from a killer designer like yourself.