Posted on May 22, 2007
Lessons from Lexus (part 1)
I had Starbucks this morning with a good friend of mine, Tom Hinton, who works at a local Lexus dealership. He loaned me their dealership book on Lexus branding. It’s fascinating to read through so I thought I would comment on a few of Lexus’ guiding principles over the next few days.
The Lexus Guiding Principles
Our [...]






