I’ve had a number of opportunities lately to advise organizations (especially churches) about the best way to integrate social media into their brand. While I’m hardly an expert, I do have a few suggestions. The advice I give most frequently is…
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Want to stay on top of the newest trend in advertising these days? I have two words for you: branded insects. A German book company decided to create an advertising campaign for their booth at the 2009 Frankfurt Book Fair…
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Historically, Microsoft hasn’t has the best advertising campaigns through the years. The “I’m A PC” ads were pretty lame and what the heck was that whole thing with Seinfeld? But just when you think things can’t get weirder…
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Apple hosted their annual keynote address on Wednesday introducing new features for the iPod. In spite of those announcements and the return of Apple CEO Steve Jobs, Apple’s stock fell $1.79 by the end of the day on Wednesday. The reason…
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In marketing these days, it’s getting more and more difficult to connect with consumers using traditional advertising methods. People have begun to tune out billboards, commercials and print ads…
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The swine flu has been making the new a lot lately. They must have even been talking about it at school because Chloe came home yesterday and told me that her and her friends are washing their hands ten times a day because they don’t want to die from the swine flu…
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I came across this TV commercial last week featuring music that doesn’t make you want to rip your eardrums out. This TV commercial for Austin Texas based Reid’s Cleaners and Laundry is an interesting mix of some old and new ideas for television advertising: the all but extinct ad jingle combined with the new trend of an indie female singer providing the vocals…
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The 2009 Superbowl has come and gone and with it the hundreds of millions of dollars spent by companies on commercials. This year’s commercials fetched a record $3 million dollars for a 30 second spot. There were no real stand-outs this year in my opinion…
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Here’s a collection of magazine and newspaper advertisements from the 40’s, 50’s and 60’s. Ahh to return to the golden days of yesteryear! You may be surprised by some of the stuff that used to pass for advertising back then…
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A simple reminder to think about how you write and market yourself, your church or your organization…
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