Brad Ruggles | Archive

Category: ‘Marketing’

Posted on January 16, 2009

Punch You In The Face

A simple reminder to think about how you write and market yourself, your church or your organization…

Posted on January 13, 2009

Going High Definition…Church Style

In the course of browsing through church web sites over the last couple of weeks, I stumbled across the latest cultural-ripoff sermon series: making the switch to high definition. I’m not talking about churches offering free classes for the technically unsavvy explaining HD options and how to hook up your converter box (not a bad outreach opportunity if you ask me). No, I’m talking about the hundreds of churches across the country who prefer to put a “Christian spin” on pop-culture…

Posted on August 15, 2008

Why Microsoft’s Mojave Experiment Is A Failure

Has anyone else seen these commercials? Microsoft launched a marketing campaign called The Mojave Experiment (sounds like some kind of secret government project, doesn’t it?).
It’s basically a hidden-camera setup where they took 140 individuals and ask them what they think of Windows Vista (nearly everyone ranked it extremely poorly) and then had them evaluate a [...]

Posted on May 21, 2008

Where Do You Find Your Inspiration?

(a Creative Chaos installment)
I was in Starbucks this morning when I saw a display for their new iced coffee drinks. The colors and layout jumped out at me and I grabbed my moleskine and started sketching away. I had been running into a mental roadblock on a web design project I’m working on until inspiration [...]

Posted on March 19, 2008

How Aware Are You?

Watch this…then tell me what you think.(click here if you can’t see the video)

Posted on January 23, 2008

Surpassing Expectations

Lisa and I had a conversation in Carmel this past weekend about how we’ve gotten used to lowering our expectations. Because of our fast-food, microwave, drive-through, fast-paced-I-want-it-now society we’ve had to adjust what our definition or a good service experience is.
Is the food hot? Whew. Ok, at least it’s hot. I guess I can overlook [...]

Posted on January 22, 2008

Seth Godin on Curiosity

This video is awesome (click here if you can’t see it). If you’re like me you’ll watch it 2 or 3 times and think about it all day. Seth Godin is always there to challenge your thinking.
“It’s easy to underestimate how difficult it is for someone to become curious. For 10-15 years of school you [...]

Posted on January 22, 2008

Meatball Sundae Webcast by Seth Godin

Seth Godin, bestselling author of marketing books like Permission Marketing and The Purple Cow, has a new book that just recently came out called Meatball Sundae. In conjunction with the release of this book Seth will be speaking for a free webinar tomorrow, January 23 at 2 PM EST. I’m registered and looking forward [...]